‘NEX’ ADVERTISING AGENCY

‘NEX’ ADVERTISING AGENCY

Nex is a design approach to the work space for a publicist and her team.

Madrid, Spain 2005.

The project seeks to the design approach to the work space for a publicist and her team, under these principles, has been to create effects of transparencies, glazes, reflections, versatility …, in the purest state, in order to praise the variable as antonym of the exhaustion of forms and uses. With a dim light, which envelops and widens the space, and promptly illuminates the daily action.

Behind a large glass plane, perfectly transparent from the inside out, a large viewpoint is created towards the city, however, conversely, it argues a reflective effect given the dim light of the interior, creating mirages of ingenuity and fantasy.

The ceramics used with a new language, as a vertical, exempt and mobile element, fleeing from traditional conventions, both in its production process and in its exhibition, transgressing the apparent limits, in search of new fields of action, form partitions of regularisation and hierarchy of space and star in a versatile, light and solid staging at the same time.

DESIGN TEAM

Sergio Álvarez, Carmen Blasco

PHOTOGRAPHERS

Enrique Bordes, Carlos Iglesia

CLIENT

Nex de Publicidad S.L.