‘ASSEMBLY 4’

‘ASSEMBLY 4’

Assembly 4 is the proposal for a pavilion for the ‘Built with timber’ and ‘Live with timber’ project at the Construmat expo in the Barcelona Convention and Exhibition Centre.

Barcelona, Spain 2011.

The proposal, a stand, is not an exhibition, it is a small-scale marketing operation, limited in time and space but amplified by the vertiginous rhythm of activities and visits.

If someone wants to order a stand, the first thing to think about is if they want to turn it into a purpose or a medium.

In a covert advertising, a speech is made in which something is sold without it seems that we are selling it. This comforts the recipient who loses his natural predisposition to refusal but also the one who does not feel addressee because he avoids being aware of the message.

Showing is more limited and arbitrary, be more eloquent and committed.

The Confemadera stand does not expose anything, it contains nothing, it tells itself in two acts. The first from lignun structural wood, its structural capacity, its materiality, its manufacturing dimensions. The stand shows the effects of light through it, the motley exploded view of a cladding, the abstraction of a facade, the framework of some frames, the design of a library or the canonical structure of a bridge. Count all that and more but nothing is explicit.

The second act is a coat suit. Eight variants for a wrapper, which close rows or let you see through them, coordinated from a unique measure that gives rise to them. Circular, triangular, rectangular, concave, convex, aggressive, calm forms, like a repertoire of symptoms, a laboratory test tube where to experiment with options, stock-options of future works. However, it is not a rhapsody, the pavilion does not show a sum of fragments. Its duality is not two-headed, it is unitary and the dialectic it presents is resolved in the central platform, empty, ready to be colonised.

The void is your meeting place.

Stresses the absence of an entry. The different ways of arriving and looking, from, to, by, without, on, after, are not a consequence of their development but their origin, as their size and shape, thought to be assembled on site.

DESIGN TEAM

In collaboration with the ETSAM – Madrid Polytechnic

CLIENT

Confemadera

PHOTOGRAPHERS

Miguel de Guzmán, Sergio Alvarez

MODELS
Sergio Alvarez